Grand Launching of Majes Pet: Premium Nutritional Innovation for Tropical Pets
On April 29, 2025, Pullman Central Park Jakarta hosted the Grand Launch of Majes Pet Indonesia, a milestone event marking the arrival of a new innovation in the country's pet care sector. Organized by Groovy Event Organizer, the event brought together industry players, veterinary professionals, government representatives, animal lover communities, and the media on a collaborative platform rich in insights and a spirit of transformation. This grand launch not only symbolized Majes Pet’s entry into the Indonesian market but also introduced its flagship product line: Majes Daily Functional Diet. This premium pet food is scientifically formulated to meet the specific nutritional needs of pets living in tropical climates. Addressing the challenges posed by high temperatures and humidity, Majes adopts a functional and preventive approach—ensuring that daily intake is not only nutritious but also supports the pet's immune system, metabolism, and long-term well-being.
Opened by Josef Wang, CEO of Majes Pet Indonesia, the event highlighted the crucial role of nutrition within the modern pet care ecosystem. In his remarks, Josef emphasized that Majes’s presence in Indonesia represents more than just market expansion; it reflects a genuine commitment to addressing the local needs and environmental challenges faced by pet owners. This commitment was further reinforced by a representative from the Veterinary Public Health division (Kesmavet), who conveyed the government's full support for initiatives that prioritize animal welfare through science-based approaches and responsible regulations. The grand launch event featured a packed, educational, and inspiring series of sessions. Veterinarian Sarah, a practitioner with extensive experience in caring for animals in tropical climates, explained the importance of tailoring nutrition to tropical environmental conditions. She noted that hot and humid weather can impact various aspects of health—ranging from digestion and skin condition to immune resilience—necessitating a specialized approach to daily feeding.
Moving on to the product segment, Dr. Elvinkan, a Nutrition Advisor from Majes Pet, delivered an exclusive presentation on the composition and benefits of the Majes Daily Functional Diet. He explained how the product’s formulation combines high-quality natural ingredients and modern processing technology, backed by scientific research focused on the animals' long-term health. Guided by the principle of preventive nutrition, the product aims not only to meet basic nutritional needs but also to strengthen the animal's bodily systems against diseases common in tropical regions. Adding further value to the grand launch was the presence of Sharena Delon, a celebrity and animal lover who shared her personal perspective on mindful pet care. During this heartwarming session, Sharena emphasized the importance of awareness and empathy in caring for pets, including the selection of food that is not only palatable but also offers functional health benefits.
The subsequent session featured a more strategic discussion regarding the pet industry landscape in Indonesia. Bagas from GeekPlaner presented the latest data and trends on pet food consumer behavior in the digital space, as well as how e-commerce and social media are shaping new consumption patterns among young pet owners. The discussion continued with Mrs. Lenny from Petshop Indonesia, who offered valuable insights into the transformation of traditional pet shops—evolving from mere retail outlets into hubs for services and education.
The grand launch event concluded with a presentation by Setyo, Sales Manager at Majes Pet Indonesia, who unveiled the brand's roadmap and long-term strategy. He outlined plans for further product development, community education initiatives, and partnership programs with pet shops and veterinary clinics. According to Setyo, this grand launch marks the beginning of a long journey grounded in innovation, integrity, and sustainability.
Ultimately, the Majes Pet Indonesia grand launch was more than just a product unveiling; it was the manifestation of a grand vision—to create a comprehensive support system for pets and their owners in Indonesia. Through effective products, ongoing education, and strategic collaborations, Majes Pet has positioned itself as a key player committed to building a healthier, more adaptive, and impactful future for the pet care industry.
As the event organizer, Groovy is proud to be part of this significant milestone. We believe that an event is not merely about the excitement; it is also about creating value, building relationships, and acting as a catalyst for greater change. The grand launch of Majes Pet Indonesia demonstrates that a product launch can evolve into a collective movement toward a better pet ecosystem for everyone.
