The Excitement of the "IKEA: My Home, My Story" Event Series

"IKEA Rumahku, Ceritaku" (My Home, My Story) is a new campaign currently being promoted by IKEA through a series of events. The campaign features two key occasions: a media gathering and workshop on September 26, and a closing event on October 2 that marks the official launch of the "IKEA Rumahku, Ceritaku" campaign. The objective of these events is to highlight IKEA’s vision of creating a better everyday life for the many people.

As a home furnishing expert, IKEA Indonesia is committed to inspiring the public to adopt sustainable daily lifestyle habits that foster healthy and safe homes through the launch of "IKEA Rumahku, Ceritaku." At the media gathering, IKEA Indonesia Country Marketing Manager Dyah Fitrisally opened the event with a warm welcome to the invited media representatives. Following the opening, the organizers conducted a "store walk," allowing the online audience to take a virtual tour of the IKEA store. This tour was guided by IKEA Indonesia Country Marketing Manager Dyah Fitrisally, IKEA Indonesia Country Home Furnishing & Development Leader Kiki Ramantoko, and an IKEA Alam Sutera Communications representative, who provided brief explanations of the featured products. The event continued with a "Seed Starting" workshop hosted by Kebun Kumara, showcasing healthy, eco-friendly home decor options. Participants were also given the opportunity to ask questions regarding the "IKEA Rumahku, Ceritaku" campaign.

On October 2, the closing event for the "IKEA Rumahku, Ceritaku" (My Home, My Story) campaign took place at IKEA Jakarta Garden City. Notably, the event featured an Indonesian *Wayang* (puppet) performance centered on the theme of saving the Earth—specifically focusing on actions taken at home, such as parents teaching their children to adopt a sustainable lifestyle. Additionally, there was a performance by Raksasa Percussion and a talk show featuring Nada Arini and Dwi Sasetyaningtyas, both aligned with the core message of the "IKEA Rumahku, Ceritaku" campaign.

Taking a Deeper Look at IKEA’s "My Home, My Story"

IKEA’s vision—to provide inspiration and guidance for improving life at home—underpins all its campaigns, including "IKEA Rumahku, Ceritaku" (My Home, My Story). Recognizing that a better home leads to a better life, we strive to create better homes through the products and solutions we offer. We gain insight into people's challenges and living conditions through home visits—a practice we have maintained since the 1950s. We use the resulting insights to develop inspiration and home furnishing solutions that are both better and more relevant. IKEA also acknowledges that the world is constantly changing and presenting new challenges; therefore, having a place where one truly feels at home is essential.

IKEA is committed to providing affordable ways to create better homes built with more eco-friendly materials. Examples include better ways to generate and use renewable energy at home, reduce environmental impact, use electricity and water efficiently, purify indoor air, minimize waste, and enhance health and well-being through sustainable home furnishing solutions. Furthermore, IKEA aims to inspire people to adopt a sustainable lifestyle through the inspiration offered during the "Rumahku, Ceritaku" (My Home, My Story) events. Last but not least, IKEA seeks to provide affordable solutions that support a sustainable lifestyle for Indonesians through products created based on "Democratic Design"—a philosophy that requires us to meet sustainability criteria. Examples of such products include LED lamps that consume 85% less energy and last 25 times longer, as well as shower heads and shower systems equipped with flow regulators that maintain water pressure while saving up to 30% on water and energy.

The themes featured in IKEA’s "My Home, My Story" (*Rumahku, Ceritaku*) are Time, Space, Food, Rest, Play, and Togetherness. "My Home, My Story" draws inspiration from the book *Us & Our Planet: This Is How We Live*, which chronicles the daily lives of 12 individuals—including artists, activists, athletes, and young families from around the world—as they navigate the challenge of living sustainably.

In conjunction with the "IKEA Rumahku, Ceritaku" (My Home, My Story) campaign—which aims to foster closer connections with customers by creating a more enjoyable and meaningful shopping experience—IKEA Indonesia has launched the IKEA Family membership program. Benefits include perks such as complimentary coffee during every visit to any IKEA Indonesia store and access to special pricing offers. To join IKEA Family, simply download the IKEA Indonesia app from the Play Store or App Store; if you have already downloaded the app, you need only update it. These initiatives ensure that shoppers feel warmly welcomed and as comfortable as they would be at home.

Becoming a Trusted and Reliable Event Organizer in the Community

Becoming an event organizer that the public trusts and relies upon is no easy task. An event organizer must undertake various measures and considerations to earn this public trust—for instance, by executing major events and working with high-profile clients. Prospective clients will naturally look for signs that an event organizer is trustworthy and highly reliable. Other indicators of a trustworthy and reliable event organizer include:

A Well-Structured Event Concept

A trustworthy event organizer must have a solid, professional team. For the team, event preparation begins with developing a well-structured concept. This concept serves as a blueprint for the entire preparation process—from start to finish, and even extending beyond the event itself.

Having Contingency Plans

Achieving the desired outcome for an event requires extensive preparation. However, unexpected obstacles—such as sudden weather changes or other unforeseen issues—often arise. Therefore, as the party responsible for minimizing disruptions, the event organizer should have contingency plans in place to anticipate and address such situations.

Expanding Connections

Event organizers typically possess extensive networks—particularly among various vendors—facilitating collaboration for every event. Consequently, through the event organizer's team, you gain access to the vendors best suited to meet your event's specific requirements.

Cost-Efficient Budgeting

An event budget must be managed as wisely and effectively as possible. Without sound budget planning, the event is unlikely to run smoothly. Event organizers step in to assist you in creating a budget that is both efficient and strategically aligned with your goals.

Effective Workflow

Beyond the cost savings achieved through solid budget planning, hiring an event organizer ensures an effective workflow. While the event preparation is underway, you can continue attending to your other responsibilities, as the event organizer’s team will keep you consistently updated on the progress of the preparations.